The Leading Edge Print Advertising

 


Download the Comprehensive
2015 Media Guide

The Leading Edge

The Leading Edge is published monthly and is a gateway publication that introduces new geophysical theory, instrumentation, and established practices to scientists in a wide range of geoscience disciplines. Most material in presented in a semitechnical manner with minimal mathematical theory and an emphasis on practical application appealing to a broad audience. TLE also serves as the official Society news publication, keeping members informed about programs, products, services, and events.

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2015 Editorial Calendar

Each issue of The Leading Edge includes a special section devoted to a particular region or topic, especially new techniques or methods likely to have a major impact on most practicing geophysicists. Experts, many of international renown, select articles for these special sections.

Month

Special Section Theme

Space Reservation Deadline

Ad Material Deadline

Targeted Bonus Distribution

January

Time-frequency applications

12/01/14

12/08/14

Winter NAPE

February

Near-surface geophysics

01/02/15

01/09/15

SAGEEP

March

Borehole geophysics and sonic logging

02/02/15

02/09/15

NAPE East

April

Drilling hazards and deep-sea technology / OTC

03/02/15

03/09/15

OTC

May

Seismic-assisted well geosteering

04/01/15

04/08/15

EAGE and AAPG

June

Injection-induced seismicity

05/01/15

05/08/15

URTeC

July

Multiples, from attenuation to imaging

06/01/15

06/08/15

Value Added:
Signet AdStudy

August

Microseismic

07/01/15

07/08/15

 

September

Uncertainty assessment I Annual Meeting Preview

08/03/15

08/10/15

SEG

October

Education in the geosciences

09/01/15

09/08/15

SEG and OTC Brazil

November

Resource plays I: Rock physics

10/01/15

10/08/15

IPTC

December

Resource plays II: Geophysics

11/02/15

11/09/15

 

Dates subject to change. Publisher reserves right to reject ad cancellation requests after closing date. Advertisers assume full responsibility for ad quality on all materials received after normal closing date.

2015 Advertising Space Rates – Black and White

(Note: Prices listed are gross USD and subject to a 15% advertising agency commission allowance)

Size

1x

3x

6x

12x

18x

24x

Full Page Spread

$4,505

$4,153

$3,922

$3,712

$3,607

$3,428

Full Page

$2,987

$2,641

$2,478

$2,226

$2,111

$2,048

2/3 Page

$2,179

$2,016

$1,780

$1,712

$1,638

$1,481

Half Page Spread

$3,560

$3,197

$2,982

$2,819

$2,688

$2,604

Half Page Island

$2,069

$1,827

$1,643

$1,575

$1,491

$1,412

Half Page

$1,780

$1,607

$1,481

$1,412

$1,355

$1,307

1/3 Page

$1,187

$1,118

$935

$877

$830

$793

Quarter Page

$1,087

$935

$882

$835

$809

$740

1/6 Page

$740

$677

$609

$583

$557

$515

1/8 Page

$630

$609

$583

$536

$530

$488

1 Column Inch (3-column format)

$125

$125

$125

$125

$125

$125

View Print Ad specifications (PDF)

Free listing in the TLE Advertising Index!
Every display advertiser will receive a free listing of its sales contact name, phone, fax, email, and web address in the TLE Advertising Index that appears in each issue. Click here for more information on how to submit your free listing.

2015 Advertising Color Rates
Single Process Colors

Black & White Rate + $395 Per Color

Standard, Matched, Custom or Metallic Colors

Black & White Rate + $500 Per Color

Full Color

Black & White Rate + $999 Per Page

Full Color Spread

Black & White Rate + $1,840 Per Page

2015 Advertising Special Position Rates
Second Cover (Inside Front) with a 12x commitment

+50%

Third Cover (Inside Back) with a 12x commitment

+50%

Fourth Cover (Back) with a 12x commitment

+50%

First Ad Page

+35%

First Spread

+15%

Adjacent a Particular Article

+10%

First Half of the Publication

+10%

Consecutive or Alternating Pages

+10%

Advertisers occupying special positions will be provided first right of refusal. Other advertisers will be placed on a waiting list for specific special positions upon request.

Classified Advertising

TLE's classified section is the world's marketplace for businesses and people looking for geophysical products, services, jobs, etc.

  • Display Classified Advertising – See 2015 Advertising Space Rates above for pricing
  • In-Column (Undisplayed) Advertising – $10 per line, 5 lines minimum; add-on options include centered headline at $3 per line and bold face at $8 per line

All classified advertising earns 10% discount for consecutive, unchanged ads.

Insert, Bellyband, and Other Special Advertising Opportunities

Contact advdept@seg.org for a quote.

SEG Print Advertising Policy

Frequency Discounts: The earned frequency rate is based upon the total number of insertions within a 12-month period in any SEG publication. A spread counts as two insertions. Space purchased by a parent company and its divisions or subsidiaries is combined to determine the earned frequency rate.

Terms: Net 30 days from publication date of distribution. 15% agency commission allowance provided to recognized advertising agencies on space, color, and position charges unless otherwise noted. Tip-in charges, artwork, printing, or other miscellaneous charges are not commissionable. Agency commissions on invoices unpaid 60 days after invoicing date will be revoked. Publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severable liable for such monies as are due and payable to the publisher. Insertion requests from accounts over 90 days old are subject to refusal,and accounts over 120 days old are subject to cancellation procedures. All pricing,specifications, and dates are subject to change at the publisher's discretion. Publisher reserves the right to reject ad cancellation requests after the ad closing date.

Short Rates and Rebates: Advertisers will be short-rated (invoiced the difference between the discounted amount contracted and the discounted amount earned) if, within a 12-month period from the date of their first insertion, they place fewer than the amount of ads contracted. Orders may be cancelled without incurring a short rate adjustment provided the discount rate has been earned up to the date of cancellation. Advertising invoices will automatically reflect earned frequency rates as those levels are reached (no contract). In this case, rebates will not be granted for previous ad insertions placed before such frequency levels were reached.

Copy Policy: All advertising is subject to publisher approval. The publisher reserves the right to reject any advertising that does not conform to publication standards. Advertising which simulates editorial content will not be accepted. Advertisers and their agencies assume liability for all content of advertisements printed (including text, representations, illustrations, or any sketch, map, label,trademark or other copyrighted material).

Submitting Materials

SEG prefers ad material be supplied as press-quality PDFs but also accepts ads built as EPS, TIF, or JPG files. All supplied material should be in 300 DPI CMYK format.

Upload ads to our FTP site at ftp.seg.org or email ads to advertising@seg.org.

Questions

Questions regarding ad sales should be directed to TLE ad sales representative Heather Walke at hwalke@seg.org or 918-497-5524.

Questions regarding ad material submission should be directed to TLE graphic designer Jill Park at jpark@seg.org or 918-497-5570.